Fashion
Federer-Backed Shoemaker Plans to Double Down on Tennis
- Swiss company seeks to benefit from Roger Federer’s retirement
- On Holding is growing fast with its running, casual shoes
Swiss shoemaker On Holding plans to capitalize on the retirement from tennis of Roger Federer, its highest-profile endorser and part-owner.
“He will spend much more time with us now,” Co-Chief Executive Officer Martin Hoffmann said in an interview Wednesday. “On will be more active in the tennis space in general.”