FanDuel Will Add More Niche Sports to Its TV Network for Betting

FanDuel is considering expanding the lineup of live sports on its new TV network, seeking to spur interest in betting on less-followed games and matches.

The No. 1 US sports betting app, a division of Ireland’s Flutter Entertainment Plc, is interested in acquiring “under-loved sports” and airing them on its newly rebranded FanDuel TV network, Chief Commercial Officer Mike Raffensperger said during an investor presentation Wednesday.