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Amazon Pledges to Stop Summary Suspensions of Online Sellers

Merchants have long complained of being arbitrarily booted off the web site and struggling to get reinstated.

A worker delivers Amazon packages in San Francisco.

A worker delivers Amazon packages in San Francisco.

Photographer: David Paul Morris/Bloomberg

Amazon.com Inc. says it will stop summarily suspending online sellers, a peace offering to small- and medium-size businesses that have long complained of being booted off the site arbitrarily.  

Under a new initiative, called “Account Health Assurance,” Amazon staff will work with merchants one-on-one to resolve any issues without resorting to suspensions, the company said. The program went live in the US and Canada on Wednesday and will later expand to other countries.