Google, Apple Rivals to Launch Ad Campaign for Bill Against Big Tech
- Small technology companies plan advertising to support measure
- Supporters pushing to pass landmark bill in lame-duck session
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A group of small tech companies this week will launch an advertising campaign urging lawmakers to pass landmark legislation that would diminish the power of the country’s largest internet giants.
The small companies, which compete with Alphabet Inc.’s Google, Amazon.com Inc., Apple Inc. and Meta Platforms Inc., are hoping to push Congress to pass the bill by the end of this year, before a likely GOP majority takes over. Top Republicans have signaled that the legislation, called the American Choice and Innovation Online Act, would fail in a GOP-led House.