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Balenciaga Is Latest Twitter Quitter Amid Exodus Under Musk

The luxury brand deleted its account, while other firms have pulled advertising, in the wake of sweeping changes.

Balenciaga joins General Motors and Pfizer in pulling back from Twitter.
Photographer: Carla Gottgens/Bloomberg

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By Martine Paris

November 14, 2022 at 10:37 PM UTC

Kering SA’s Balenciaga has joined other brands in quitting Twitter after billionaire Elon Musk acquired the social-media platform last month and upended content rules.

The luxury brand confirmed that it deleted its Twitter account and has not yet commented further.