Apple Offers Rare MacBook Deal to Businesses to Spur Holiday Quarter Sales
- Bulk discounts apply to 14-inch and 16-inch MacBook Pro models
- Mac line expected to drop ‘substantially’ in current quarter
MacBook laptops at an Apple store.
Photographer: Hollie Adams/BloombergThis article is for subscribers only.
Apple Inc. is trying to spur Mac sales with a rare promotional deal for small businesses that buy computers in bulk, an effort to cope with a slowdown during the holiday quarter.
The company is offering a discount of as much as 10% off its 14-inch and 16-inch MacBook Pros with M1-based chips, according to businesses and Apple retail employees. That tops the typical markdown given to small and midsize businesses.