2 Billion New Trees: Suzano, Santander Launch Massive Planting Push in Brazil

The world’s largest pulp producer is among six companies aiming to plant millions of hectares of trees in Brazil, financed by the sale of carbon offsets.

Deforestation in an environmentally protected area near Sao Felix do Xingu, Para state, Brazil.

Photographer: Jonne Roriz/Bloomberg
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An area the size of Switzerland, made of protected trees.

That’s the plan being hatched by a group of six companies that includes the world’s largest pulp producer Suzano and Spanish retail-banking giant Santander. More specifically, they’re proposing to plant and preserve a total of 4 million hectares (15,000 square miles) of trees in deforested parts of Brazil, financing the project by selling carbon offset credits on the voluntary market.