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Target Bets on Bigger Stores to Fulfill More Online Orders
During the pandemic, shoppers shifted to picking up online orders at physical locations. The chain’s new prototype dedicates more space to e-commerce.
Drive up parking for online orders at Target’s prototype store in Katy, Texas.
Source: Target Corp.This article is for subscribers only.
Target Corp. is mapping out its next generation of stores near Houston, and this much is clear: the retail giant thinks bigger is better.
The new store in Katy, Texas, covers almost 150,000 square feet, compared with the company average of about 130,000. The backroom space devoted to handling online orders for same-day pickup is five times as large as at stores of a similar size.