Musk Starts Assembling New Cadre of Leaders Inside Twitter
- New product, sales, policy executives are beginning to emerge
- Social network still restructuring after cutting 50% of staff
Twitter headquarters in San Francisco, California, US.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Elon Musk, who acquired Twitter Inc. two weeks ago and immediately pushed out almost all of its top executives, has started to assemble a new group of senior leaders atop the social network.
The company started reshuffling teams this week following a massive round of job cuts that eliminated roughly half of its 7,000-plus workers on Nov. 4. Among managers who remained after the dust settled, a few have begun to emerge as stewards of some of Twitter’s most important internal divisions as Musk seeks to rapidly overhaul the struggling business.