With F1, Las Vegas Gears Up to Be the New Car Capital of America
With an upcoming Formula 1 race, a new elite car show, and a major aftermarket convention backed by big money, Sin City is roaring for attention from auto lovers.
Sergio Perez, of Mexico and Red Bull, moves into position during the Formula 1 Las Vegas Grand Prix 2023 launch party on Nov. 5 in Las Vegas.
Photographer: Denise Truscello - Formula 1/Formula 1On Saturday evening, Nov. 5, Lewis Hamilton joined Diplo on stage at the XS nightclub in Las Vegas, dancing with the microphone while the EDM impresario DJed. It was the culmination to a pounding weekend for the seven-time Formula 1 champion. Earlier that day he had driven F1 cars directly under the lights of the Las Vegas strip ,along with F1 drivers Alex Albon, Sergio Perez and George Russell, in a “fan fest” to promote the sport to the city that next year will sponsor its first F1 Grand Prix race since 1982.
The upcoming race weekend, scheduled for Nov. 16-18, 2023, will be the most expensive of any in the F1 schedule, said F1 Group Chief Executive Officer Stefano Domenicali. Three-day general admission tickets start at $500, and better seats in the grandstands start at $2,500; hospitality packages and “entertainment experiences,” which include seats during the big race, have already been ranging in price from $10,000 to $1 million. It is expected to surpass even Miami in terms of the white-hot appetite among fans to get tickets, lodging and party access.