Lamborghini Worked on IPO Pitch Well Before Volkswagen CEO Asked Brands for Plan
- Luxury-car maker says preparations good for clarity on value
- Parent had asked brands to come up with virtual equity stories
Attendees view the Lamborghini Urus Performante at The Quail, A Motorsports Gathering in Carmel, California, US, on Aug. 19.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Porsche AG isn’t the only Volkswagen AG brand that has been quietly preparing for a potential initial public offering.
Italian luxury-car maker Lamborghini has been developing a strategy how to present itself to stock-market investors since well before Volkswagen asked each of its brands to come up with virtual equity stories, according to the unit’s Chief Executive Officer Stephan Winkelmann.