United Suspends Twitter Ads While Other Companies Are Still Undecided
- United Airlines joins list of companies suspending ad spending
- Microsoft, Verizon take wait-and-see approach to Musk’s moves
Elon Musk
Photographer: Patrick T. Fallon/BloombergThis article is for subscribers only.
Several big-name Twitter advertisers are monitoring Elon Musk’s changes to the service, watching and weighing whether to stay on the platform even as United Airlines Holdings Inc. joined a spate of high-profile marketer defections.
Microsoft Corp., Verizon Communications Inc. and Charter Communications Inc. are among the companies taking a wait-and-see approach, and have not made a decision about their Twitter advertising, according to people familiar with the matter, who asked not to be identified discussing private information. The companies declined to comment.