Musk Says Twitter Had ‘Massive Drop’ in Revenue on Ad Pullback
Elon Musk
Photographer: Andrew Harrer/BloombergThis article is for subscribers only.
Elon Musk said that advertiser fears over content moderation on Twitter Inc. caused a “massive drop in revenue” at the platform even though no changes have been made.
The comments come after brands including Audi, Pfizer Inc. and General Mills Inc. said they planned to temporarily pause spending on the platform while they wait to see how it evolves under Musk’s leadership.