Sorrell Says ‘Meta is The Issue’ Despite Musk Twitter Drama
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Advertising mogul Martin Sorrell said that despite problems at Elon Musk’s Twitter Inc., the real concern in online advertising is Facebook-owner Meta Platforms Inc.
“Meta is the issue,” WPP Plc founder and S4 Capital Plc chairman Sorrell told Bloomberg TV at the Web Summit conference in Lisbon, Portugal on Thursday, when asked about weakness in digital advertising. “Snap and Twitter, they’re not exactly rounding errors, but each of those two platforms is about 1% of global digital media.”