Ralph Lauren Launches Fortnite Fashion Line With Redesigned Polo Logo
Limited-edition collection will be available for sale digitally in-game and physically in stores.
Source: Ralph Lauren
American fashion house Ralph Lauren Corp. is diving deep into the metaverse by launching a new fashion line with one of the most popular games online, Fortnite.
Drawing inspiration from designs of the 1990s, the “Polo Stadium Collection” includes a limited run of physical hoodies, sweatshirts, sweatpants, button-down shirts, polo shirts and caps, with some items available on Nov. 2, and others releasing in early December. Prices will range from $59.50 to $188. The clothing features a mashup of the Polo logo with its iconic jockey riding the Fortnite llama. This marks the first time in Ralph Lauren’s 55-year history that the logo has been redesigned.