Future Of British Business
Gymshark Weighs Basics Range as Shoppers Battle Costs Crisis
- Fitness brand explores cheaper gear to attract consumers
- Gymshark’s new Regent Street store set to open Oct. 29
Gymshark's Regent Street store in London.
Source: GymsharkThis article is for subscribers only.
Gymshark is considering bringing out a range of basics to cater to shoppers impacted by the rising cost of living.
The British fitness wear brand is working on leggings, shorts, t-shirts and tops at an entry-level price and said the company’s supply chain should be able to react “fairly quickly” to the challenge.