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Ye-Adidas Divorce Muddles Ownership of Yeezy Brand, Designs

Bloomberg business news
Adidas Plans to End Kanye West Partnership

Adidas AG’s decision to sever ties with the musician Ye has created a morass over how intellectual property rights developed in their multibillion dollar collaboration are split and whether there’s a path forward that avoids a court fight.

Ye’s company, Mascotte Holdings Inc., appears to operate a portfolio of more than 160 trademark applications and registrations for his Yeezy brand, but Adidas owns the rights to the designs of most Yeezy shoes, including the well known Yeezy Boost 350.