Food & Drinks

Negroni Sbagliato’s TikTok Origin Myth Has Been Debunked. Here’s the Real Story

The “mistaken” Negroni was no mistake.

A Negroni sbagliato from its canteen of origin, Bar Basso in Milan, Italy.

Photographer: Jake Emen

The Negroni sbagliato has taken the internet by storm over the past several weeks, after the prosecco drink received a plug by two actors from House of the Dragon and became a sensation on TikTok.

But as with many viral trends, content farms are so busy regurgitating the same story based on a kernel of information that a misconception ends up broadcasted far and wide.