Checkout
Kraft Heinz, Bezos-Backed Startup Bet on Vegan Cheese and Mayo
Joint venture to start with a trial run in Cleveland before a broader US rollout.
Kraft Heinz Not Co. American Style plant based cheese slices will first appear in about 30 Giant Eagle stores in Cleveland in early November.
Photographer: Gabby Jones/BloombergThis article is for subscribers only.
Kraft Heinz Co. and Jeff Bezos-backed startup NotCo are following through with their bet on plant-based foods.
Eight months after announcing their joint venture, the companies are unveiling their first products: animal-free cheese slices and mayonnaise. Not Cheese will first appear on shelves in a small market test in Cleveland in early November, with a national rollout to follow by the end of 2023. Mayonnaise plans are still in the works, but an early 2023 rollout is being targeted.