Apple Hikes Music and TV+ Prices in First Increases Since Launch
- Music now priced at $10.99 a month, more than rival offerings
- TV+ streaming service increased by $2 to $6.99 monthly
This article is for subscribers only.
Apple Inc. increased prices for its music and TV+ services for the first time, citing rising licensing costs, a move that risks giving rivals an edge in a fiercely competitive streaming industry.
The company increased the price of Apple Music to $10.99 a month from $9.99 for individuals, effective immediately, making it more expensive than services from Spotify Technology SA and Amazon.com Inc. Spotify surged as much as 9.4% to $97.07 in response to the news, its biggest intraday rally in almost three months.