Obituary
Dietrich Mateschitz, Billionaire Pioneer of Red Bull, Dies at 78
- Austria’s richest man loved adrenaline-fueled extreme sports
- His interest in energy drinks stemmed from bouts of jet lag
Dietrich Mateschitz with Max Verstappen during the Formula One Grand Prix of Austria, 2018.
Photographer: Peter Fox/Getty Images
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Dietrich Mateschitz, who became Austria’s richest man peddling Red Bull to the masses and harnessing the popularity of the energy drink to build a sports-marketing empire spanning Formula 1, soccer and mountain biking, has died. He was 78.
Red Bull announced his death to employees in a statement late Saturday, without providing details.