Shell Loses Dutch Appeal Over Misleading Carbon Emission Ads
- Dutch authority queries extent carbon credits offset emissions
- Oil major says no question of deception in advertisements
This article is for subscribers only.
Shell Plc lost its appeal against the Dutch advertising watchdog’s ruling that an ad campaign that promoted carbon-dioxide emission credits was misleading and must be withdrawn.
Shell’s advertisements offer customers the option to pay extra for their fuel, with the money going to buy credits in emission-reduction projects that “compensate” for the pollution generated. The ads are a reboot of a similar campaign last year that the regulator also deemed misleading.