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Shell Loses Dutch Appeal Over Misleading Carbon Emission Ads

  • Dutch authority queries extent carbon credits offset emissions
  • Oil major says no question of deception in advertisements
Updated on

Shell Plc lost its appeal against the Dutch advertising watchdog’s ruling that an ad campaign that promoted carbon-dioxide emission credits was misleading and must be withdrawn.

Shell’s advertisements offer customers the option to pay extra for their fuel, with the money going to buy credits in emission-reduction projects that “compensate” for the pollution generated. The ads are a reboot of a similar campaign last year that the regulator also deemed misleading.