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India’s Economy Lighting Up on Peak Festive Season Demand

Shoppers buy decorative lights at a market in Allahabad on Oct. 20.Photographer: Sanjay Kanojia/AFP/Getty Images
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Indian shoppers are back in force online and in stores, splurging this festive season after the coronavirus pandemic damped celebrations and consumption in previous years.

Online marketplaces Amazon.com Inc., and Walmart Inc.-owned Flipkart saw sales jump 27% from a year ago to $5.7 billion during the festival season’s first sale between Sept. 22-30, consulting firm RedSeer estimated. Traders estimate spending of about 2.5 trillion rupees ($30.2 billion) at stores.