Amazon Faces UK Class-Action Suit Over ‘Secretive’ Algorithm
- UK Lawsuit over a controversial Buy Box algorithm to be filed
- Amazon hit back, saying the claim is “without merit”
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Amazon.com Inc. faces a UK class-action lawsuit over claims the tech giant uses a “secretive” algorithm to abuse its dominant position in the online marketplace.
Amazon has made millions of customers pay more by hiding better deals on platforms to boost its own products, Hausfeld, the law firm behind the case, alleges. It does this by using a “secretive and self-favoring algorithm” in its Buy Box feature.