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Walmart Enlists Social-Media Influencers to Help Sell Everything From Food to Clothes
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Walmart Inc. is starting a platform for social-media influencers -- a bid to get help from online content creators to sell everything from food to apparel.
The program, called Walmart Creator and accessible via an internet browser, is designed to make it easier for influencers to recommend company products, the retailer announced in a statement Tuesday. Influencers will have access to tens of thousands of goods and can earn commissions on sales they refer.