Lula Losing Brazil’s Biggest State Forces Urgent Campaign Rejig

Sao Paulo unexpectedly fell to Bolsonaro in the first round. Now Lula’s campaign is rushing to shore up support in the state ahead of the presidential runoff.   

Luiz Inacio Lula da Silva greets supporters during a campaign rally in Sao Bernardo do Campo, Brazil, on Oct. 6.

Photographer: Nelson Almeida/AFP/Getty Images
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Luiz Inacio Lula da Silva returned to his industrial roots in Sao Bernardo do Campo to reboot his bid for Brazil’s presidency.

He chose the satellite city on Sao Paulo’s outskirts for a rally kick-starting his campaign for the runoff. Known as the cradle of Brazil’s labor movement, it’s here that he emerged as a political force in the 1970s, founding the metalworkers’ union, organizing strikes and leading marches.