BMW Boss Says Hydrogen, Not Electric, Will Be ‘Hippest Thing’ to Drive

Amid the hype of new electric vehicles, BMW is still pursuing other leads. 

The iX5 concept, one of BMW’s attempts at hydrogen power.

Source: BMW

BMW is hanging in there with hydrogen. That’s what Oliver Zipse, the chairman of BMW AG, reiterated during an interview Oct. 17 in Goodwood, England.

“After the electric car, which has been going on for about 10 years and scaling up rapidly, the next trend will be hydrogen,” he says. “When it's more scalable, hydrogen will be the hippest thing to drive.”