Adobe Wants Photoshop to Be More Like New Acquisition Figma
- Creative software giant aims programs at wider audience
- Microsoft also investing in browser-based creative tools
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Adobe Inc. is tweaking its most-famous product to work more like the design tool it committed $20 billion to acquire.
Photoshop, the company’s flagship image-editing product, will add more collaboration tools, artificial intelligence features and web capability as the creative giant aims to update its software portfolio for a younger and more-casual audience. Last month, Adobe announced it would buy Figma Inc. to try to capture some of the small businesses, social media creators and nonprofessionals who have flocked to the upstart maker of web-based design tools.