Future Of British Business
Uber Partners With Supermarket Iceland to Offer Rapid Delivery
Outside an Iceland Food Ltd. supermarket in Croydon, UK.
Photographer: Hollie Adams/BloombergThis article is for subscribers only.
Uber Technologies Inc. will offer consumers delivery within minutes on orders from frozen-grocery chain Iceland Foods, in its first “quick commerce” partnership in the UK.
Customers on the Uber Eats mobile app will be able to order more than 1,000 items from Iceland via the new initiative, known as Uber Eats Market, the company said. The move marks Uber’s latest step in tapping growing demand for rapid grocery services.