Work in Progress
Harley Is Rethinking Its Headquarters as CEO Rejects a Return to Office
Jochen Zeitz says virtual meetings ‘democratize’ the workplace
Harley-Davidson headquarters in Milwaukee, Wisconsin, in 2018.
Photographer: Scott Olson/Getty ImagesThis article is for subscribers only.
Companies from Apple Inc. to General Motors Co. to Goldman Sachs Group Inc. are grappling with how to coax employees back to the office. Harley-Davidson Inc. is taking a different tack: let them stay home.
The 119-year-old motorcycle manufacturer shuttered its Milwaukee headquarters in March 2020 and hasn’t fully opened it since. Chief Executive Officer Jochen Zeitz is even planning to repurpose the 500,000-square-foot complex later this year, showing just how serious Harley is in its commitment to remote work.