Future Of British Business

The Rise and Fall of Ocado: Middle-England’s Favorite Grocer Suffers Share Price Drop

  • Stock, bonds jump as US partner Kroger announces takeover
  • Grocer lost market share in pandemic; robotic vision is fading

Ocado failed to capitalize on a surge in delivery demand spurred by Covid-19 lockdowns.

Photographer: Hollie Adams/Bloomberg
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Ocado Group Plc’s stock has gotten a much-needed boost from merger news involving one of its partners, stemming a slump that had seen the technology-focused UK grocer lose three quarters of its value this year.

Shares of Ocado rallied as much as 12% on Friday, after an 11% gain in the prior session, as Kroger Co. said it agreed to acquire rival Albertsons Cos. to create a US grocery giant, confirming an earlier Bloomberg report. The deal could mean an increase in the number of automated warehouses that Ocado is building for Kroger, according to Morgan Stanley.