Future Of British Business

‘Secretive’ OnlyFans Tries to Open Up in Move to Mainstream

Company pitches broader vision for platform to UK lawmakers
OnlyFans is more than an ‘adult content site’: Strategy Chief

Keily Blair, left, and Lee Taylor, at the company’s office in London, on Oct. 4.Photographer: Jose Sarmento Matos/Bloomberg

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By Thomas Seal and Aisha S Gani

October 14, 2022 at 4:00 AM UTC

Updated on

October 14, 2022 at 12:23 PM UTC

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OnlyFans Ltd. executives have mapped out a plan to become more transparent and highlight less-explicit content at a time when the company’s home country is finalizing strict new online safety laws.

“Amazon sell books on sex and gardening. Nobody calls Amazon an adult bookstore, right?” said Keily Blair, the London-based company’s strategy chief. “Our content creators provide content on anything from gardening to lady gardens, and for some reason, OnlyFans is ‘an adult-content site.’”