Toilet Paper Is Going to Get Costlier. Blame Russia

  • Pulp production expected to fall due to ban on Russian birch
  • Suzano in Brazil sees pulp demand surging from Europe
Photographer: Kinga Krzeminska/Moment/Getty Images
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Add toilet paper to the list of products facing higher costs and fragile supply chains in the wake of Russia’s invasion of Ukraine.

A ban on Russian birch exports, whose wood consists of the short fibers that make sanitary products softer, has touched off a scramble for pulp, paper’s primary ingredient. The cascading effects are rippling around the globe in the form of slimmer, more expensive rolls of toilet paper.