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Amazon Shoppers Favor Household Goods Over Big-Ticket Items in Second Prime Day
- Many shoppers are stocking up on household essentials
- Amazon says everyone is “feeling the pinch of inflation”
A worker delivers Amazon packages in San Francisco.
Photographer: David Paul Morris/Bloomberg
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Amazon.com Inc. shoppers are largely skipping pricey purchases during the company’s Prime sale sequel -- favoring pantry items and affordable gifts over big-ticket items like televisions and laptops.
The average order size as of 1 p.m. in New York Wednesday was $46.44, down 23% from the “Prime Day” sale in July, according to Numerator, which based its most recent data on 19,512 orders from nearly 9,500 households.