Rolex Signs Go Dark in Geneva as Energy Costs Climb
- Top Swiss watch brand dims building lights and signs
- Watch industry facing rising energy costs amid Ukraine war
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The green and yellow Rolex signs that are a hallmark of the watch brand’s presence in its hometown of Geneva will go dark this winter as soaring energy costs hit the Swiss watch industry.
The country’s top watchmaker is turning off the nighttime lighting at its offices and Swiss manufacturing facilities and said Rolex signs overlooking the harbor of Lake Geneva will no longer glow at night.