Amazon’s Prime Day Sequel Fails to Boost Sales in Early Hours
- Eight hours into two-day sale, spending tracked typical day
- Holiday online spending expected to grow just 2.5% this year
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Amazon.com Inc.’s Prime Day sequel is generating about the same sales as a regular day -- at least so far.
As of 11 a.m. in New York Tuesday -- eight hours into the event -- sales were similar to the previous 30-day average, according to Klover, a research firm that uses real-time spending data from 3 million US shoppers. By contrast, spending during the entire Prime Day sale in July was about 13% higher, the firm said.