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Amazon, Walmart Kick Off Holiday Sales With ‘Massive’ Deals Expected

Inflation squeeze, inventory surge prompt retailers to offer steep price cuts

An Amazon delivery truck in San Francisco

Photographer: David Paul Morris/Bloomberg
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Holiday deals are coming back, bringing a measure of relief for US shoppers squeezed by inflation.

Tech gadgets to sporting goods will see “massive” online discounts, with the best bargains likely in late November, Adobe Analytics said in a report Monday. Walmart Inc. is already touting deals on computers, toys and air fryers this week, while Amazon.com Inc. will begin a two-day “early access” sale Tuesday. Target Corp.’s weekly Black Friday deals have started.