Nomura Is Teaching Japan High School Kids How to Invest

  • Public mistrust of financial investments has become entrenched
  • The nation’s citizens hold the majority of assets in cash
A high school student fills in a questionnaire during a financial literacy class in Sakai.Photographer: Takako Taniguchi/Bloomberg
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In the world’s third biggest economy, public skepticism toward financial investing has become so entrenched that investment bank Nomura Holdings Inc. is teaching economic basics in high schools to win over the next generation.

About eight in 10 Japanese have never invested in securities, according to a lobby group for the nation’s brokers. Securities and investments account for only 16% of 2 quadrillion yen in household financial assets, compared with 56% in the US.