Consumer
Adidas Falls After Review of Kanye West Yeezy Partnership
- Move happens after designer’s Instagram post about Adidas CEO
- Ye has said he aims to break up with corporate partners
Kanye West
Photographer: Jonathan Leibson/Getty Images
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Adidas AG put its relationship with Kanye West under review amid growing acrimony between the designer and his closest corporate partner, sending shares of the German sports company lower.
Adidas said Thursday night that it was reviewing the troubled Yeezy partnership after trying repeatedly to resolve the situation privately. The stock fell as much as 3.2% in early Frankfurt trading Friday, approaching a six-year low.