Hyperdrive
Ford Hikes Price of Electric F-150 Pickup Again on Rising Supply Costs
Ford Lightning F-150 pickup trucks during a media event at Vino Farms in Healdsburg, California.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Ford Motor Co. raised the starting price of its hot-selling electric F-150 Lightning pickup truck for the second time in about two months, again blaming rising material costs and supply shortages.
The F-150 Lightning Pro, the cheapest version of the battery-powered truck, now starts at $51,974, up 30% from the original starting price of $39,974 when the truck went on sale in May. Ford boosted the Pro’s price in August to $46,974, citing rising component costs.