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Actress Eva Longoria to Start Cookware Label in Deal With Heyday

The ‘Desperate Housewives’ veteran, with a food and travel series coming soon, adds Risa to her array of investments.

Eva Longoria cooks a meal using a Risa pan.

Eva Longoria cooks a meal using a Risa pan.

Source: Risa
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Actress Eva Longoria is starting a cookware label with Heyday in the e-commerce company’s first celebrity partnership as it pumps investment into new consumer brands to be sold on Amazon.com Inc.’s marketplace.

The brand, called Risa, will debut Nov. 1 with a selection of multipurpose, nontoxic pots, pans and kitchen accessories in three colors, including a $225 set. Longoria, who came to fame with the 2000s comedy-drama series “Desperate Housewives,” is a cofounder and will have an equity stake in the business. Additional financial terms weren’t disclosed.