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The Country That Made Cricket a Multibillion-Dollar Business
No, it’s not the UK. India is the global giant when it comes to this very old game.
Business of Sports: The Country That Made Cricket a Multibillion-Dollar Business
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At the turn of the century, cricket was struggling to attract audiences and its commercial future was in doubt. Now it boasts the second-most valuable sporting franchise globally, behind only America’s National Football League.
In this episode of Bloomberg’s Business of Sports, we explore the story of how one country changed the fate of cricket. While the sport’s origins are firmly planted in the UK, it was India that turned it into very big money.