Unilever’s New US Boss Defends Brands of Purpose
The consumer goods giant has been criticized for not focusing enough on fundamentals. Esi Eggleston Bracey says both can be accomplished.
Esi Eggleston Bracey became president of Unilever’s US division in July. She spent more than two decades at rival Procter & Gamble Co. earlier in her career.
Photographer: Victor J. Blue/BloombergEsi Eggleston Bracey has led some of the world’s most recognized beauty brands, from Covergirl to Max Factor, over a career spanning three decades. Her next challenge: igniting growth at Unilever Plc’s US business.
The executive, who joined London-based Unilever in 2018, took over as president of the US business on July 1 in conjunction with a companywide revamp involving job cuts and regrouping the business into five segments. She also oversees the company’s personal-care portfolio in North America, making her responsible for well-known brands such as Dove and Axe.