Rich Kids’ Boot Camps Return as Private Banks Woo Next-Gen Wealth
- Bento boxes replace gala dinners in post-pandemic vibe change
- Trillions of dollars will shift between Asian generations
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For years Covid froze one of private banking’s best tools for keeping customers loyal -- invite-only events for the children of wealthy clients. Now, as global borders finally re-open, they’re starting to return.
In the bowels of Singapore’s Ritz-Carlton hotel 12 young people in gray hoodies sipping bubble tea could be mistaken for a university study group on first glance. That’s until you look down and see the Balenciaga sneakers and $4,000 Christian Dior book totes.