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Sea’s Shopee Faces Boycott Calls in Philippines Over Brand Ambassador

Sea Ltd.’s e-commerce business Shopee faced boycott calls from Philippine consumers after naming a staunch supporter of the country’s president, Ferdinand Marcos Jr., as its brand ambassador.

Shopee announced Thursday that Filipina actress and singer Toni Gonzaga, who hosted campaign rallies for Marcos, was its new brand ambassador. That led to calls on social media to stop using the shopping app.