OneFootball Buys Startup to Target Women as Fans Flock to Game
- OneFootball has agreed to buy Cogevina’s startup, Gloria
- Cogevina named OneFootball’s vice president of women’s soccer
The Barcelona-Real Madrid women’s quarter final of the Champions League in March reached a global record of 91,533 fans at the stadium for a female soccer match.
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OneFootball has named soccer-startup founder Victoire Cogevina to a new role to expand its audience for women’s games, and has agreed to buy her startup, Gloria.
Gloria, which is building an app to offer hubs for fans to chat and share content about their teams, will be integrated into OneFootball, the companies said in a statement. Cogevina will join the company as vice president of women’s soccer.