Snap Says Augmented Reality Key to Luring Luxury Buyers Online
- Snap has tools that let people try on clothes virtually
- 250 million people engage with AR on Snapchat every day
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Snap Inc.’s head of luxury is betting on augmented reality and other advanced kinds of video filters to showcase clothing and other branded products.
“Every day we have 250 million people engaging with augmented reality on our platform,” Geoffrey Perez said at the Bloomberg Technology Summit in London on Wednesday. “Not just to try dresses on, but also jewelery and makeup.”