Future Of British Business

Rolex Watches on Sale in UK for US Visitors as Pound Slumps

  • Rolex already raised prices this month by about 5% in Britain
  • A Daytona watch would sell for 31% less in UK with VAT rebate
A GMT-Master II Rolex Photographer: Stefan Wermuth/Bloomberg

The crash in the value of sterling has put Rolex and other luxury watches at discounts of as much as 19% for US visitors lucky enough to get their hands on the coveted timepieces.

Promised policy changes by the new UK government including a plan to reintroduce Value Added Tax rebates on goods bought by tourists could even boost the discounts to as much as 32%, according to watch retail industry publication WatchPro.