Globant Bets on Spanish Football With LaLiga Tech Deal
- Company plans to leverage technology of LaLiga’s tech unit
- New venture aims to expand service to other countries, leagues
Manu Trigueros of Villarreal scores their side's second goal during the LaLiga match between Getafe CF and Villarreal CF in Getafe, Spain.
Photographer: Denis Doyle/Getty ImagesThis article is for subscribers only.
Software firm Globant SA picked Spain to expand its football business, reaching an agreement with top-flight competition LaLiga to create a tech-based joint venture.
The new entity, in which Globant will hold a 51% stake, will leverage the technology developed by LaLiga Tech, the arm of LaLiga that’s specialized in providing fan engagement solutions, according to a statement. The financial terms of the deal weren’t disclosed.