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Walmart Is Making Its First Move Into the Metaverse With Virtual Worlds on Roblox
- Retailer starting with offerings around music, fashion, toys
- Corporate giants are looking to connect with younger consumers
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Walmart Inc. is making its first move into the metaverse.
Starting Monday, the retailer will unveil two immersive experiences on Roblox Corp.’s virtual platform. Walmart Land will feature fashion, beauty and entertainment items, while Walmart’s Universe of Play will showcase toys, the company announced.